Create awareness and launch the Volkswagen Golf GTI Mark VI in Malaysia.

Demonstrate why the new Golf GTI was built 'only for the advanced'.

The Volkswagen Golf GTI Mark IV was launched worldwide with the idea – only for the advanced. Bringing it to an interactive platform, we developed an eDM with two messages – one that can be read normally but the rest require an interactive action (Ctrl + A), to be revealed. The hidden text highlights features of Golf GTI, promoting the car in a way that is only for the advanced.