Create awareness for the Volkswagen Scirocco Cup's inaugural race in Malaysia.

Demonstrate and impress upon the users, what it's like to be in a race car.

Instead of creating a racing game, we made the world's first Augmented Reality game based on real life training equipment for race drivers. The Scirocco Cup Reaction Challenge is a fun, interactive game that garnered a lot of repeated visits. We engaged, entertained and promoted the race as the users played.